Sunrose

Collaborating closely with the husband and wife duo Carie and Marc, Stewart Design executed a comprehensive strategy, encompassing naming, logo design, brand identity, messaging, pitch deck, merchandise, menu designs, advertising campaigns, email marketing, art direction, and consultation throughout the launch. This immersive venture included clarity workshops where we delved deep into Sunrose's essence, purpose, target audience, and competitive advantages. Additionally, a site visit provided key insights into Sunrose's competitive landscape, physical space, and unique positioning. Through this iterative refinement, the concepts evolved to capture Sunrose's vision, story, and aesthetic with authentic charm.

Our collaboration culminated in the birth of the name 'Sunrose California Eatery,' which encapsulates the warmth of California's sunny vibes with modern elegance. The brand messaging, anchored by the tagline 'Weekend Vibes All Week Long,' radiates positivity and relaxation. Additionally, a carefully curated brand pitch deck, infused with the venture's spirit, became pivotal in conveying Sunrose's unique value proposition to stakeholders.

The Sunrose brand identity strikes an artful balance between nostalgia and modernity. Drawing inspiration from the geometric forms of California's iconic Mid-Century era, the Sunrose logotype features an accented 'O,' symbolizing a rising sun to capture the essence of the daytime eatery. The accompanying logo mark, 'The Sunrose,' marries sun and flower imagery, adding elegance and versatility across apparel, merchandise, and packaging. Additionally, Sunrose's advertising adopts an understated, photo-driven approach with a touch of retro flair, highlighting their 'Daytime Greatest Hits' menu.

This collaborative journey yielded concrete results. Sunrose secured a property and established a leadership team within 120 days, a feat largely attributed to the compelling pitch deck. The restaurant's grand opening triumphantly positioned Sunrose as the new Agoura Hills neighborhood favorite, while their digital presence flourished through strategic email marketing. A targeted welcome flow nurtures customer retention, complemented by a weekly newsletter featuring events, promotions, and community updates. The newsletter's 50% open rate—nearly double the industry average—reflects exceptional audience engagement and has proven crucial in driving consistent foot traffic, amplifying promotional campaigns, and strengthening community connections.

Through ongoing brand management and strategic leadership, Stewart Design continues to guide Sunrose's in-house team across key initiatives, from art direction to campaign execution, ensuring brand consistency and growth. The distinct brand identity and cohesive digital strategy contributed to Sunrose's standout presence in a competitive market and continues to resonate profoundly with their target audience. Through this comprehensive collaboration, Stewart Design played a pivotal role in Sunrose California Eatery's mission to redefine daytime eating.