Rectenwald
+$40M
Annual Revenue in 2 Years
Rectenwald’s annual revenue, which had plateaued for years, skyrocketed by over 200% since launching a new identity and strategic marketing—driving growth from $21M to $65M annually in just 24 months.
Building a Powerful Identity for One of America’s Largest Retail Construction Companies
Rectenwald Brothers specializes in retail construction throughout North America. Since 1985, Rectenwald has completed over 2,400 commercial projects, working with dozens of brands, including Nike, Ulta, H&M, Aéropostale, GAP, and many others.
Rectenwald’s primary objective was to attain clear distinction from a spin-off company, claiming the brand name "Rectenwald" in the marketplace. We worked with Rectenwald to revitalize their outdated identity and build a trademark that reflects their strength and trust. The new trademark provides continuity with the established brand foundation—a bold letterform and the color red. It is strong and precise, carefully constructed from basic geometric forms. Rectenwald’s new identity is firm, precise, and iconic.
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As a result, Rectenwald’s annual revenue, which had plateaued for years, skyrocketed by over 200% after launching a new identity and strategic marketing—driving growth from $21M to $65M annually in just 24 months.
Scope of Engagement
Logo Animation
Copywriting
Creative Direction
Production
Brand Management
Trademark Registration
Marketing Collateral
Production
“What impresses me most about Stewart Design is the time and attention they dedicated to patiently guiding us throughout their process."
Art Rectenwald, President at Rectenwald Brothers
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"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”
Art Rectenwald. President at Rectenwald Brothers
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