Advanced
$700K
Increase in New Revenue
75%
Growth in Service Agreements
Advanced HVAC & Plumbing successfully entered the residential service plumbing market, generating over $700,000 in new business within its first year. Additionally, new marketing efforts supported an increase in annual maintenance agreements from 400 to over 700, achieving over a 75% growth in membership in a matter of months.
Showcasing an Image of Excellence to Defend a Local Leader's Position at the Top
Initially, Advanced sought a versatile standalone symbol that could easily translate across promotional materials, encouraging people to wear it in support of marketing efforts and employee retention. Looming threats of equity firms acquiring other local HVAC companies with seemingly unlimited marketing budgets, inevitable competition, and the growing convenience of online services weighed heavily on Advanced to stay ahead of the competition. “We can’t sit here and be comfortable,” Seman interjected, “I’m not comfortable staying where we are. I know that if we want to be true leaders, we gotta make a splash, and we gotta keep rolling.”
Furthermore, while Advanced had gradually entered the plumbing market in recent years, its presence remained largely unrecognized by the public. Additionally, the company confronted the challenge of offsetting nearly a million dollars in lost revenue from low-profit commercial plumbing projects by shifting focus towards residential plumbing services. Compounded by the closure of the majority of its large out-of-state projects due to escalating interest rates, Advanced encountered a critical turning point for its business.
“We’ve changed a lot after 20 years,” noted Seman, “It was time to change. And, if we’re gonna do this, we’re gonna do this right.” Stewart Design collaborated with the refocused Advanced to defend its position as leaders in HVAC and expand its presence in the residential service plumbing market.
Our work began with a fundamental shift in naming, transitioning from ‘Heating & Cooling' to 'HVAC & Plumbing' to better represent its expanded scope. Collaborative clarity sessions with key personnel facilitated the development of key messages emphasizing innovation, exemplified by Advanced’s new slogan, 'Cutting-Edge Comfort.' Additionally, we aided in refining content across various marketing materials, including a comprehensive sales booklet, preventative maintenance agreements, social media platforms, and website development.
Stewart Design collaborated with Advanced to craft a compelling corporate brand identity, aimed to solidify its status as the local leader. The refreshed brand identity boasts versatility and recognizability across various physical and digital applications.
"The new symbol for Advanced suggests elements of heating, cooling, airflow, and even water flow, while its raised shapes hark back to its former tagline, 'One Step Ahead.' This evolution signifies a bold and clear direction for the future of Advanced.
Stewart Design played a key role in supporting the relaunch of Advanced HVAC & Plumbing. This included tasks such as advertising, developing brand materials, creating campaigns, improving sales tools, coordinating sponsorships, trade show design, website development, and various other aspects of the relaunch.
Stewart Design was instrumental in Advanced’s success, helping the local leader in attracting new clients, scaling annual maintenance agreements, and expanding its residential service plumbing division. This strategic pivot resulted in increased profitability and revenue after years of slowed growth, positioning Advanced as the true leader it has always been, dedicated to delivering cutting-edge comfort and care to families for decades to come.
Scope of Engagement
Service Design
Website Design
Logo Animation
Copywriting
Social Profile Design
Creative Direction
Brand Management
Ad Campaign Creation
Marketing Collateral
Production
"It was time for a change. We couldn’t afford to lag behind. Without Stewart Design's help, we'd still be stuck with our tired old logo and marketing all over the place. Getting an ‘outside’ perspective on how we're perceived in the marketplace was eye-opening and an obvious investment every business should make."
Josh Hinerman, Director of Sales and Service Advanced HVAC & Plumbing
“At first I thought, 'Do we really need all these meetings?' All I wanted was a logo. But looking back, I'm glad we did it right. It was time to sit down and do some soul searching. Stewart Design helped me see it’s not just about today, it’s about where we’re going with the whole thing. The rebrand has added new energy, modernized us, and made us look more corporate. Mission accomplished. Rebranding is necessary for leaders and we’re confident it was the right move for us. Listen to these guys. They know what they’re doing. Just do it right.”
Dave Seman, Founder at Advanced HVAC & Plumbing
"We're all busy, you get so caught up in the everyday firefighting...it was a great thing to know that we both understood each other very, very well. Without it, we may have never added plumbing to our name, which was a home run. That has really moved the needle for us."
Dave Seman, Founder at Advanced HVAC & Plumbing
"They’ve given us confidence, consistency, and clarity like we've never had before…it's given our team a clear and compelling way to engage both new and returning customers. The results really speak for themselves. Stewart Design has been instrumental in our success."
Josh Hinerman, Director of Sales and Service Advanced HVAC & Plumbing
