Kinova

Kinova

Startovers
New Audience
Lead Industry

2X

Increase in International Sales

KINOVA's strategic shift to high-end positioning established them as an industry leader, driving rapid expansion, successfully attracting a global audience, resulting in international sales more than doubling in its first year.

Reimagining the Identity of the World's Largest Reptile Breeder

Stewart Design worked with Justin Kobylka to develop a high-end identity for KINOVA, the world’s leading designer ball python breeder. Kobylka needed to clearly define his position as a python pioneer, develop a luxurious identity reflective of his international acclaim, and distance his connection with the brand as the company expands into future partnerships and beyond.
J. Kobylka Reptiles’ new brand name, KINOVA, is inspired by its mission of innovation while retaining a similar verbal quality to its predecessor. KINOVA’s industry-leading messaging is clear, inspiring, and self-aware.
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The KINOVA identity is polished and premium, featuring a sleek and strong letterform. Influenced by luxury and fashion brands, KINOVA's visual elements are minimalistic and product-focused to signal exclusivity and confidence.

KINOVA's strategic shift to high-end positioning established them as an industry leader, driving rapid expansion, successfully attracting a global audience, resulting in international sales more than doubling in its first year.

Scope of Engagement

Strategy

Naming

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

Print Production

Awards & Press

American Graphic Design Awards: KINOVA Advertising Campaign

The New Yorker: The Snake With the Emoji-Patterned Skin

External Credits

Photography: KINOVA

"I highly recommend their design solutions, but even more, their brand workshops, which helped us see through the day-to-day noise and sharpen our focus.”

Justin Kobylka, Owner at KINOVA

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"They listened closely and guided us through the critical conversations to take our company to the next level, helping us develop a clear plan with practical action steps.”

Justin Kobylka, Owner at KINOVA

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“Aaron was extremely thorough and thoughtful, carefully analyzing our needs and delivering excellent solutions. His meticulous approach and dedication helped me feel fully supported throughout the process.”

Justin Kobylka, Owner at KINOVA

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"Stewart Design was the solution to the problem we didn't know we had. Their thoughtful expertise gave us the confidence to rethink EVERYTHING, and I'm thrilled that we did."

Justin Kobylka, Owner at KINOVA

Kinova

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