Rella Aesthetics

SUMMARY

Experience ageless beauty with Northern California's luxury med spa

CHALLENGE

Relaunching the med spa's mobile and physical locations with consistent professionalism across all touchpoints

DELIVERABLES

Strategy

Naming

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Website Design

Print Production

Rella Aesthetics

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"I’ve tried to do it all myself, and it’s always been very difficult, inconsistent, and slow-moving. I’ve gone through several brand iterations, and it was becoming very confusing to my clientele. I needed someone to take over everything and walk me through the whole process without any handholding, and Stewart Design delivered the perfect solution with concierge care. I finally have a clear roadmap, brand strategy, and consistency across the board. We aren’t just flailing around anymore; we actually have a solid game plan, and integration has been effortless into every area of my business."

Dr. Zachary Wagner

,

Owner at Rella Aesthetics

Rella Aesthetics, a luxury med spa in Northern California, was founded by U.S. Air Force flight surgeon Dr. Zachary Wagner. Discovering the positive impact of aesthetic treatments during his family medicine residency, Dr. Wagner launched the mobile med spa NorCal Aesthetics in 2021, managing it while serving in the military. In Spring 2023, during deployment, Dr. Wagner expressed his desire to open a physical location in Vacaville, California.

To address challenges in business clarity and consistency, Dr. Wagner partnered with Stewart Design for the successful relaunch and scale of his practice. Stewart Design provided a clear marketing plan, empowered messaging, and a cohesive brand identity. Formerly "NorCal Aesthetics," the new brand name "Rella" combines "re" (rejuvenation) with "bella" (beautiful) for an ageless beauty concept. The soft, round, and sleek pastel rose letter mark reflects feminine luxury distinct from competing med spas.

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Rella Aesthetics’ sleek letterform serves as a luxe symbol for the high-end med spa, with simple circular forms providing a minimalistic and inviting aesthetic across all brand applications. Additionally, its pastel rose palette reflects distinctive feminine luxury. Rella's messaging is now concise and empowering, while the visual identity ensures versatility across various mediums, including apparel, signage, packaging, marketing collateral, and social media, creating a consistent and professional impression at every interaction.

"Aaron and Blake have gone above and beyond to ensure my brand remains consistent and that I reach my goals as a new business. It feels like they’re just as invested in seeing me succeed, which is rare nowadays. Their responsiveness, attention to detail, and thoughtfulness have helped me solve real problems with fast results. It’s been nothing short of amazing. You get what you pay for, and working with Stewart Design has been one of the best investments I’ve ever made for my business. They’re an invaluable asset to any company that truly cares about getting on track with its business and brand. Even if you don’t have the knowledge or bandwidth to handle every little task for your business, just give the idea or goal to Stewart Design to run with, and they’ll hit a home run every time."

Dr. Zachary Wagner

,

Owner at Rella Aesthetics

IMPACT

Rella Aesthetic's relaunch and grand opening drew 100+ guests, propelling record monthly sales from $80,000 to a consistent $150,000+ in the first 6 months, quickly establishing itself as the area's premier luxury med spa with its sights set on expansion. Within its first year, Rella Aesthetic had secured and begun preparation to launch its second location in Napa, California.

AWARDS & PRESS

American Graphic Design Award: Rella Aesthetics

Best Brand Awards: Brand Identity (2024)

"Aaron and Blake have gone above and beyond to ensure my brand remains consistent and that I reach my goals as a new business. It feels like they’re just as invested in seeing me succeed, which is rare nowadays. Their responsiveness, attention to detail, and thoughtfulness have helped me solve real problems with fast results. It’s been nothing short of amazing. You get what you pay for, and working with Stewart Design has been one of the best investments I’ve ever made for my business. They’re an invaluable asset to any company that truly cares about getting on track with its business and brand. Even if you don’t have the knowledge or bandwidth to handle every little task for your business, just give the idea or goal to Stewart Design to run with, and they’ll hit a home run every time."

Dr. Zachary Wagner

,

Owner at Rella Aesthetics

IMPACT

Rella Aesthetic's relaunch and grand opening drew 100+ guests, propelling record monthly sales from $80,000 to a consistent $150,000+ in the first 6 months, quickly establishing itself as the area's premier luxury med spa with its sights set on expansion. Within its first year, Rella Aesthetic had secured and begun preparation to launch its second location in Napa, California.

"Aaron and Blake have gone above and beyond to ensure my brand remains consistent and that I reach my goals as a new business. It feels like they’re just as invested in seeing me succeed, which is rare nowadays. Their responsiveness, attention to detail, and thoughtfulness have helped me solve real problems with fast results. It’s been nothing short of amazing. You get what you pay for, and working with Stewart Design has been one of the best investments I’ve ever made for my business. They’re an invaluable asset to any company that truly cares about getting on track with its business and brand. Even if you don’t have the knowledge or bandwidth to handle every little task for your business, just give the idea or goal to Stewart Design to run with, and they’ll hit a home run every time."

Dr. Zachary Wagner

,

Owner at Rella Aesthetics

AWARDS & PRESS

American Graphic Design Award: Rella Aesthetics

Best Brand Awards: Brand Identity (2024)

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"Aaron and Blake have gone above and beyond to ensure my brand remains consistent and that I reach my goals as a new business. It feels like they’re just as invested in seeing me succeed, which is rare nowadays. Their responsiveness, attention to detail, and thoughtfulness have helped me solve real problems with fast results. It’s been nothing short of amazing. You get what you pay for, and working with Stewart Design has been one of the best investments I’ve ever made for my business. They’re an invaluable asset to any company that truly cares about getting on track with its business and brand. Even if you don’t have the knowledge or bandwidth to handle every little task for your business, just give the idea or goal to Stewart Design to run with, and they’ll hit a home run every time."

Dr. Zachary Wagner

,

Owner at Rella Aesthetics

IMPACT

Rella Aesthetic's relaunch and grand opening drew 100+ guests, propelling record monthly sales from $80,000 to a consistent $150,000+ in the first 6 months, quickly establishing itself as the area's premier luxury med spa with its sights set on expansion. Within its first year, Rella Aesthetic had secured and begun preparation to launch its second location in Napa, California.

AWARDS & PRESS

American Graphic Design Award: Rella Aesthetics

Best Brand Awards: Brand Identity (2024)

AWARDS & PRESS

American Graphic Design Award: Rella Aesthetics

Best Brand Awards: Brand Identity (2024)

IMPACT

Rella Aesthetic's relaunch and grand opening drew 100+ guests, propelling record monthly sales from $80,000 to a consistent $150,000+ in the first 6 months, quickly establishing itself as the area's premier luxury med spa with its sights set on expansion. Within its first year, Rella Aesthetic had secured and begun preparation to launch its second location in Napa, California.

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