ReBuilders Commercial Restoration

ReBuilders specializes in emergency commercial restoration across the Mid-Atlantic, ensuring minimal downtime so that you can get back to business as quickly as possible.

Judd P. Walther's passion for construction was cultivated during his upbringing, where he worked alongside his father, a seasoned general contractor, on various projects ranging from high-end custom homes to resort build-outs. Even as a teenager, Judd contributed to the construction of his family's home. In 2015, fueled by his father's influence and his own entrepreneurial spirit, Judd established his contracting business, ReBuilders.

Leveraging his extensive background in construction, Judd initially focused ReBuilders on minor repairs for small insurance claims, gradually expanding into mitigation services. Judd's intimate knowledge of building structures provided a significant advantage, enabling him to understand properties from the inside out and effectively restore them to their original state. "If you don’t know how a building is built, how can you restore it?" Judd challenged.

Over the following years, Judd became frustrated with ineffective attempts at building his business, investing tens of thousands of advertising dollars each month with little to no return. Coupled with an uninspired roofline symbol, inconsistent marketing collateral, and undifferentiated value, Judd became keenly aware of his need to reimagine ReBuilders for the future. 

With their sights set on expansion across West Virginia and beyond, ReBuilders partnered with Stewart Design to refocus the family business from generalized contractor into the region’s go-to commercial restoration experts.

We began by helping ReBuilders articulate its new position as experts in commercial property restoration with clarity and confidence, epitomized in its new tagline “Back to Business.” Coupled with kind empathy, this statement laid the foundation for ReBuilders’ refocused positioning and heartfelt mission: “restoring lives – one property at a time.”

Similarly, Stewart Design supported the launch of two new programs for ReBuilders: Pre-Disaster Plans (PDP) and Rapid Response Guarantee, including naming and service design. Pre-Disaster Plans ensure that every square foot of your properties will be covered with priority access to emergency response, pre-disaster inspection and documentation, exclusive Same-Day Service Guarantees, and more. “That’s what really sets us apart, being proactive not reactive," Judd explains.

To substantiate claims of speed, we defined ReBuilders’ Rapid Response Guarantee, which guarantees an emergency response team will arrive on-site within 4 hours of receiving a call, day or night. Both of these commercial programs reinforce the company’s defensible differentiation as it enters its new market.

ReBuilders’ reimagined brand is corporate and clear, featuring simple iconography, compelling imagery, and direct messaging. ReBuilders’ dynamic logotype is sleek, strong, and fast, serving as a visual representation of its motto, “Back to Business.” The distinctive “R” not only adds versatility as a standalone symbol but its arrow also inspires the angled elements across the identity system. These elements mirror ReBuilders’ commitment to speed and precision in restoration.

We supported ReBuilders’ relaunch across a multitude of physical and digital assets including brand collateral, advertising, trade shows, web development, and more – empowering ReBuilders to confidently connect with the region's top commercial property owners.

Stewart Design played a crucial role in the relaunch of ReBuilders, quickly building rapport with commercial property owners, recruiting key personnel, and firmly establishing themselves as leaders in commercial restoration within a matter of months. This transformation provides a solid foundation for Rebuilders to further its mission of restoring lives across the Mid-Atlantic region, one property at a time.