Davis Insurance Advisors

Davis Insurance Advisors is an independent agency that helps growing families and small businesses prepare for life. For over seven decades, Davis operated as an exclusive insurance provider through Nationwide. However, Davis' change in leadership and new independence left them struggling to find their place in a fluctuating market.

We worked with the family agency to redefine its business from the inside out, beginning with a clear purpose and promise: ensuring your world remains whole. Similarly, the new identity features focused positioning and simple imagery to showcase their consultative expertise.

The new icon symbolizes a beacon of guiding light through life's uncertainties. Each gold ray surrounds the letterform to make it whole, illustrating coverage from every angle.