Blue Ridge Risk Partners

Blue Ridge is a large group of insurance companies throughout the United States. The merging of three Northeastern insurance companies, including a former client of ours, Dyer Group, necessitated developing an identity for the new brand, Blue Ridge Risk Partners.

The Blue Ridge identity features the imagery of the sun and a mountain, providing visual reinforcement of the brand name and psychological association with strength, stability, vision, guidance, and accessibility. Blue Ridge currently operates within the top 75 insurance agencies in the United States.