Strategy
Logo
Brand Identity
Copywriting
Tagline
Marketing Collateral
Advertising Campaign
Led by Staff Sergeant Nicholas Feemster and Staff Sergeant Lamar Riddick, the U.S. Army Field Band Rappers utilize Hip-Hop and Rap music to inspire the next generation, bridging the gap between our military and civilian communities by dispelling misconceptions, addressing real topics, and embracing diversity for a stronger nation.
Stewart Design partnered with the U.S. Army Field Band to develop a brand identity to promote its historic inaugural military hip-hop artists, the Army Rappers.
The Army Rappers' bold letterform fuses its initials with the iconic U.S. Army Star in perfect harmony, delivering a powerful and stylish symbol. Additionally, the accompanying marketing collateral is raw and real, much like the stories they share.
American Graphic Design Awards: Posters
Best Brand Awards: Logo Design
Worldwide Logo Design Award: Brand Identity
Worldwide Logo Design Award: Logo Design
American Graphic Design Awards: Posters
Best Brand Awards: Logo Design
Worldwide Logo Design Award: Brand Identity
Worldwide Logo Design Award: Logo Design
American Graphic Design Awards: Posters
Best Brand Awards: Logo Design
Worldwide Logo Design Award: Brand Identity
Worldwide Logo Design Award: Logo Design
American Graphic Design Awards: Posters
Best Brand Awards: Logo Design
Worldwide Logo Design Award: Brand Identity
Worldwide Logo Design Award: Logo Design