Forging a stronger future for Hancock Steel:
Hancock Steel is a structural steel fabricator based in Findlay, Ohio, specializing in architectural, ornamental, and miscellaneous steel fabrication. Originally created in 2007 as an extension of Charles Construction Services, the company had evolved into a focused steel fabrication business, but its brand no longer reflected what it had become or where it was headed.
Hancock came to Stewart Design because the market did not fully understand who they were, what they offered, or what made them different. Many prospects still associated the company with general construction, which limited growth opportunities and weakened its ability to stand apart in a competitive industry. Internally, the team also needed a clearer sense of focus, purpose, and pride.
Stewart Design helped Hancock reposition the business with a stronger name, clearer messaging, a refined visual identity, and a brand system built around precision, craftsmanship, and trust. We also developed the Perfect Fit Promise, a bold guarantee that captured Hancock’s commitment to doing the job right the first time and gave the company a powerful point of differentiation.
The rebrand helped Hancock communicate with greater confidence, strengthen internal alignment, improve market perception, and pursue larger opportunities. Following the transformation, revenue increased from approximately $6 million annually to $11.5 million. Profitability also nearly doubled, increasing from approximately 8 percent to 15 percent.
“The rebrand has left our team feeling clear, focused, and motivated. What impressed us the most was Stewart Design’s ability to deliver promptly, provide clear and actionable deliverables, and their unwavering dedication to craft. I realize that the goals that I have weren’t nearly as far fetched as I thought they might be. I can’t thank you guys enough. I didn’t really realize the impact it was going to have when we started the process but it has absolutely had a massive impact on the business.”
Weston Wenner, CEO at Hancock Steel
“Without Stewart Design, we’d still be struggling to talk about who we are and what makes Hancock Steel different. We loved Stewart Design’s discovery process and how they crafted our key messages and branding around these critical conversations. The change in management and strategies necessitated a long-overdue branding overhaul. Our goal was to align our identity and message with a clear purpose, and Stewart Design has helped us shine.”
Weston Wenner, CEO at Hancock Steel
