Transforming a traditional automotive manufacturer into a global leader in sustainable mobility:

Emotiv is a Detroit-based mobility company built on more than two decades of automotive manufacturing experience. Through its network of companies across assembly, sequencing, and distribution, the organization had established a strong reputation serving some of the world’s leading automotive brands. But as the transportation industry rapidly shifted from internal combustion engines to electric vehicles, the company needed a brand that could reflect its future, not just its history.

Emotiv came to Stewart Design at a critical turning point. A major contract representing a significant portion of the company’s revenue was coming to an end, and the leadership team recognized the need to move beyond legacy manufacturing and create a clearer vision for growth. The company had deep operational strength, but it lacked the brand clarity, marketing foundation, and external perception needed to lead in the next era of mobility.

Stewart Design helped reimagine and reactivate the brand from the inside out. We worked with leadership to clarify the company’s purpose, define a future-focused position, and build a brand around the idea of accelerating sustainable mobility. The name Emotiv was developed to connect emotion, movement, and electric vehicles, creating a distinctive identity that captured both the company’s industrial strength and its purpose-driven future.

The transformation included a bold visual identity, dynamic messaging, vibrant color system, flexible brand assets, and comprehensive guidelines designed to support the company across collateral, marketing, digital applications, and tradeshows. The result was a powerful, cohesive brand that helped Emotiv communicate with greater clarity, confidence, and conviction as it prepared to launch as a leader in sustainable mobility.