Market Leader

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Business Strategy

Slowed Growth
Advertising ROI
Audience Shift
Repositioning

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01 Signature Engagements – 04 Market Leader

Is this for me?

You're ready to go all-in to transform your business from the inside out. You want to put your money where your mouth is and build something that doesn't just look nice – it performs. In this model, we invest in you first, making it a true partnership aligned with your success.

An ideal partner is...

  • Currently investing $50,000+ annually in marketing with poor ROI
  • Mid-sized company ($1M-$25M revenue, 5-50 employees) seeking a partner, not a vendor
  • Growth-minded leader with full decision-making authority
  • Views marketing as investment, ready to challenge status quo
  • Committed to active participation and transparent communication

We are not a good fit if...

  • Not currently investing significantly in marketing/advertising
  • Looking for quick fixes or just keeping up with competitors
  • Need constant oversight or cannot make timely decisions
  • Unwilling to share revenue data and performance metrics
  • Risk-averse or resistant to taking massive action

Not ready for this kind of commitment? Start with something smaller like Total Business Clarity or a Brand Overhaul.

What's included?

Everything in Brand Overhaul plus all of our Additional Services (one request at a time) as needed for the first 6 months after launch. We're your strategic partner, in-house designer, and fractional CMO bundled into one - without the expense of executive salaries or managing a full marketing department. We'll lead and execute business strategy, brand design, and marketing campaigns directly. And when you're ready to build your own team, we'll help you find the right talent and ensure a smooth transition.

How does it work?

A typical engagement unfolds over four distinct phases:

  • Strategy (3-4 Weeks):These intensive "therapy" sessions cut through the daily noise. We'll challenge assumptions, ask tough questions, and speak candidly about what's working and what isn't. Through structured exploration, we'll uncover your meaningful difference to turn beliefs into actionable strategy. Completed through 3-hour sessions. Most clients gain clarity in 3-4 sessions (2x/week recommended for momentum)
  • Design (3-4 Weeks): Translation of strategy into a comprehensive visual identity system that helps you win hearts, minds, and wallets. Completed immediately following strategy with final assets delivered within 1 week following approval.
  • Marketing (6-12 Months): Development and execution of targeted campaigns to bring your brand to life and drive growth.
  • Management (3 Years): Ongoing implementation guidance, collateral design, and support and optimization to ensure continued momentum and ROI.

What's expected of me?

A big idea worth sharing with the means to deliver. Eagerness to learn and take massive action, plus:

  • Time: 10-12 hours upfront for strategy and design, then 1-2 hours monthly for check-ins, implementation guidance, and campaign optimization
  • Money: Marketing budget of $30,000 minimum or 3% of gross annual revenue
  • Effort: Timeliness, attention, and mutual respect

What should I expect?

A true partnership focused on driving measurable growth. Our framework is intensive - you'll be challenged to consider and articulate your business in ways you likely never have before. Since our success is tied to yours, expect proactive communication and full commitment to reaching your growth objectives.

Scope of Work

Fixed cost for all items outlined. Additional services billed at $250/hour (30-minute minimum).

Availability

As a small consultancy, we maintain just four partnerships at a time. This limited capacity gives us the freedom to slow down, think critically, and focus on your unique challenges without distraction.

Two spots are currently open for 2025, by application only.

Investment

  • Upfront: $150,000 or Performance Pay
  • Performance Pay: $0 upfront with share of gross revenue growth (negotiated quarterly)
  • Brand Management: $999/month (after first year)

Timeline

3-5 year partnership:

  • Initial Strategy & Design: 6-8 weeks
  • Marketing & Management: Ongoing throughout partnership

Promise

If you're not completely confident during strategy development—or if you're dissatisfied for any reason—we'll give you 100% refund of fees collected.

Next Steps

If it sounds like we're a good fit, let's talk. This isn't your typical sales call. Come ready to share your quarterly earnings, biggest dreams–and all those skeletons in the closet. For a partnership like this to work, we need total transparency from day one. Questions? Give us a call. We're happy to chat.

Ready to take the lead?