Defending a local leader’s position at the top:
Advanced HVAC & Plumbing is a residential HVAC and plumbing company serving North Central West Virginia. Founded by Dave Seman, the company had spent more than 20 years building a reputation for responsive service, technical expertise, and customer care, becoming one of the region’s leading home comfort providers.
Advanced came to Stewart Design at an important turning point. The company was facing increased competition, larger marketing budgets from outside competitors, slowed annual growth, and the need to expand more clearly into residential plumbing. Although Advanced had already built a strong reputation in HVAC, the market did not fully recognize its plumbing services, and the brand needed to better reflect the company’s expanded capabilities, leadership position, and future direction.
Stewart Design helped reposition the company from Advanced Heating & Cooling to Advanced HVAC & Plumbing, creating a clearer name that better communicated the full scope of services. We also developed new messaging around “Cutting-Edge Comfort,” refreshed the visual identity, and built a versatile brand system that could work across advertising, recruiting, sales tools, apparel, sponsorships, trade shows, digital marketing, fleet graphics, and the website.
In the first 12 months following the rebrand, Advanced increased service contracts from 400 to more than 700 and added over $700,000 in new residential plumbing business, helping the company strengthen its position as one of North Central West Virginia’s leading HVAC and plumbing providers.
“It was time for a change. We couldn’t afford to lag behind. Without Stewart Design’s help, we’d still be stuck with our tired old logo and marketing all over the place. Getting an ‘outside’ perspective on how we’re perceived in the marketplace was eye-opening and an obvious investment every business should make.”
Josh Hinerman, Director of Sales and Service Advanced HVAC & Plumbing
“At first I thought, ‘Do we really need all these meetings?’ All I wanted was a logo. But looking back, I’m glad we did it right. It was time to sit down and do some soul searching. Stewart Design helped me see it’s not just about today, it’s about where we’re going with the whole thing. The rebrand has added new energy, modernized us, and made us look more corporate. Mission accomplished. Rebranding is necessary for leaders and we’re confident it was the right move for us. Listen to these guys. They know what they’re doing. Just do it right.”
Dave Seman, Founder at Advanced HVAC & Plumbing
“We’re all busy, you get so caught up in the everyday firefighting…it was a great thing to know that we both understood each other very, very well. Without it, we may have never added plumbing to our name, which was a home run. That has really moved the needle for us.”
Dave Seman, Founder at Advanced HVAC & Plumbing
“They’ve given us confidence, consistency, and clarity like we’ve never had before…it’s given our team a clear and compelling way to engage both new and returning customers. The results really speak for themselves. Stewart Design has been instrumental in our success.”
Josh Hinerman, Director of Sales and Service Advanced HVAC & Plumbing
